EcoMeter collects and organizes green product ratings and information from across the web into a simplified meta-score that helps consumers make easy and informed decisions on what green products to purchase.

 

In North America, 87% of consumers care about the environmental impact of the products they buy; however, only 33% actually purchase eco-friendly products. Why is there such a disconnect between consumer intention and action when it comes to buying green? Simply put, the consumer market place for green goods is filled with fragmented information, misleading ecolabels, and "green washed" marketing campaigns. There is simply too much information, scattered across too many sources, making it difficult to find trustworthy and useful information to make a sustainable purchase decision.

EcoMeter solves this problem by providing consumers with direct access to a comprehensive database of product ratings and reviews. The EcoMeter database aggregates data from more than 50 different online sources, to deliver a comprehensive green rating for more than 350,000 consumer products. EcoMeter goes with you regardless of where you shop to deliver real-time environmental product ratings before you buy. The environmental rating that EcoMeter delivers is the result of a complex algorithm that analyzes multiple data sources across the dimensions (corporate sustainability reports, product ratings and consumer reviews) to calculate an environmental meta score that is presented free of charge to the consumer at the point of sale.

EcoMeter is scheduled for release in July 2011. If you'd like to learn more about the project please contact nicole@envirospeakmedia.com or submit an inquiry with our quick contact form.

If you'd like to help shape the EcoMeter we have setup two short surveys and a Facebook group to capture consumer feedback on existing eco labels and green shopping habits.

Survey 1: http://www.surveymonkey.com/s/5QFKF6K

Survey 2: http://www.surveymonkey.com/s/52K7WPK

Facebook forum: http://www.facebook.com/group.php?gid=142665045759221

Your participation and contribution is very important to the overall success of the EcoMeter project and will help to shape the functionality of this wonderful software product. EcoMeter is sure to have a large impact on reducing consumer footprints. The project is being supported in part by the National Research Council of Canada and the University of Victoria. Please consider lending us your thoughts as we work together to create this free software tool that will help people make more informed green purchasing decisions. The greater the response the more accurate our tool will be!

Sincerely,

The EcoMeter team